Archive for: January 2016

Use case #7: Reputation analysis on social data for the Banking industry

January 26, 2016 | Use cases
Industry: Banking and Finance Use case type: Reputation metric tracking and competitive intelligence Description: One of the largest French banking corporations is using Sensika to continuously perform social media listening on Facebook, Twitter & Forums. The used data from such as post volume, channel penetration, sentiment, most discussed topics,...

Use case #5: Monitor and analyse product launch campaigns in real-time

Industry: Beverages Use case type: Media coverage monitoring and analysis Description: The Marketing department of one of the largest energy drink producers worldwide uses Sensika to monitor and analyse media coverage in earned media in CEE and the Middle East of every artist and sports personality – over 200,...

Use case #4 – Real-time campaign monitoring and analysis

Industry: Technology Use case type: Campaign monitoring and analysis Description: The PR department of Microsoft Balkans used Sensika to monitor and analyse quantitatively and qualitatively the launch of Windows 10 – the new operating system, in all possible earned media channels – online, social, print and digital. It has...

Use case #3: Product Intelligence – Sentiment towards ingredients

Industry: Food processing Use case type: Product intelligence – sentiment towards ingredients Description: The marketing department of a global food processing company needed to analyse unbiased opinions from Twitter, Facebook, Blogs and Forums of healthy nutrition conscious parents to detect potential rejection of their ice cream products because of...

Use case #2: Product intelligence – Pricing

Industry: Telecommunications Use case type: Product intelligence – Pricing Description: The sales and marketing departments of a top mobile operator needed to monitor client opinions in real time during the launch of a new product. Two hours post launch Sensika surfaced above-the-threshold trend of high pricing complaints pulled from...

Use Case #1: Product intelligence – Feasibility study

January 8, 2016 | Use cases
Industry: Telecommunications Use case type: Product intelligence Description: The product and marketing departments needed to research a new android app launch possibilities in the niche of car navigation. Hard facts obtained from unbiased user opinions were required to justify the investment – 80 000 USD in the development and...

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