Blog

MEDIA MONITORING TOOL WIDGET SET

MEDIA MONITORING TOOL: CHOOSING THE RIGHT ONE

July 8, 2019 | Blog
Over the last several years, content is being digitized and social media has become mainstream. One of the biggest problems for brands and PR agencies is how to monitor, measure and analyse the content that matters for them.It’s impossible to track manually all broadcast, online and social media mentions and...
automated-media-monitoring-human-vs.-machine

Benefits and Challenges of Automated Media Monitoring

May 31, 2019 | Blog
The Internet produces content exponentially. By now, even the most die-hard, old-school PR and Marketing people, who still remember the glory days of the 80s and early 90s when large sweatshops were collecting and processing information like busy little bees, know that they need technology to monitor and make...
How to game YouTube algorithm

How to Game The YouTube Algorithms?

May 7, 2019 | Blog
While we worked on a report for a big NGO organization we detected something interesting – videos with similar content and incredibly huge engagement rate. Basically, the phenomenon of “Breaking News” videos with computer-generated voiceover is not a new story. But how they appear in our feed even if...
Example-Positive, negative, neutral sentiment

The challenges of sentiment scoring

April 16, 2019 | Blog
Today, sentiment analysis is a topic of great interest and development since it has many practical applications. Considering publicly and privately available information over the Internet is constantly growing, a large number of texts expressing opinions are available in forums, blogs, review sites and social media channels. The increasing...
World Autism Awareness Day analysis

World Autism Awareness Day in Numbers

April 3, 2019 | Blog
World Autism Awareness Day is an internationally recognized day on 2 April every year, encouraging Member States of the United Nations to take measures to raise awareness about people with Autism Spectrum Disorder (ASD) throughout the world. What’s more, it goes one step further to ‘celebrate the unique talents of those with autism, while putting a huge focus...
Influencer marketing - still a big deal? POP-ART style

Social Media Influencers vs. Hidden Brand Ambassadors

March 28, 2019 | Blog
Many marketers recognize the influencer marketing as the “Holy Grail”, for every awareness and engagement campaign. This sector is estimated today at more than $1.5 billion worldwide. According to statistics, Word-of-Mouth (WoM) recommendation is the primary factor behind up to 50% of all purchase decisions. So, who could be...
TV is the king, broadcast media

Traditional media is not dead. Do not underestimate it.

March 15, 2019 | Blog
We are living in an era where content is distributed via multiple channels. A 360-degree media monitoring – all in real-time, is the fastest way not only to receive useful feedback directly from your customers but also to predict and prevent all possible issues. To put it short, most...
Academy Award winners in the acting categories, including Rami Malek, Olivia Colman, Regina King and Mahershala Ali, pose after receiving their trophies.

Oscar Awards in Numbers

February 26, 2019 | Blog
Every year, the entertainment community and film fans around the world turn their attention to the Academy Awards. We already know who won and who didn’t. Here are some interesting facts that we noticed analysing the online space. Monitored period: 24 – 26 Fev 2019 Focus keyword: Oscar Awards...
New partnership with eMM (eMediaMonitor)

Sensika announces an exciting partnership with eMedia Monitor

February 13, 2019 | Blog
We are pleased to announce that we have forged a strategic alliance with eMedia Monitor. eMedia Monitor is an Austrian technology company, that offers a robust, high quality coverage of 24/7 real-time broadcast content worldwide. The company uses its proprietary technology to provide their customers with the widest range...
Multi-channel media monitoring

Multi-channel content monitoring? Is it important to your brand?

February 4, 2019 | Blog
Since the late 90s, the Marketers and PR experts exist and operate in a multi-channel content distribution environment. When a piece of content is created, links pointing to its original location, are shot on multiple channels. In many cases, one and the same content is adapted and launched simultaneously...