Archive for: March 2019

Influencer marketing - still a big deal? POP-ART style

Social Media Influencers vs. Hidden Brand Ambassadors

March 28, 2019 | Blog
Many marketers recognize the influencer marketing as the “Holy Grail”, for every awareness and engagement campaign. This sector is estimated today at more than $1.5 billion worldwide. According to statistics, Word-of-Mouth (WoM) recommendation is the primary factor behind up to 50% of all purchase decisions. So, who could be...
TV is the king, broadcast media

Traditional media is not dead. Do not underestimate it.

March 15, 2019 | Blog
We are living in an era where content is distributed via multiple channels. A 360-degree media monitoring – all in real-time, is the fastest way not only to receive useful feedback directly from your customers but also to predict and prevent all possible issues. To put it short, most...