Author Archive

Sensika’s 360 intelligence monitors 10x the media with 1/10th the human labor

360-degree Media Monitoring at Global Scale

February 15, 2019 | Use cases
Sensika’s 360 intelligence monitors 10x the media with 1/10th the human labour This case study was originally published on the Rosette.com. Rosette® helps us to unlock the value of the text with multilingual text analysis. The platform is a product of Basis Technology. EXECUTIVE SUMMARY Sensika is a “media seismometer” for...
New partnership with eMM (eMediaMonitor)

Sensika announces an exciting partnership with eMedia Monitor

February 13, 2019 | Blog
We are pleased to announce that we have forged a strategic alliance with eMedia Monitor. eMedia Monitor is an Austrian technology company, that offers a robust, high quality coverage of 24/7 real-time broadcast content worldwide. The company uses its proprietary technology to provide their customers with the widest range...
Multi-channel media monitoring

Multi-channel content monitoring? Is it important to your brand?

February 4, 2019 | Blog
Since the late 90s, the Marketers and PR experts exist and operate in a multi-channel content distribution environment. When a piece of content is created, links pointing to its original location, are shot on multiple channels. In many cases, one and the same content is adapted and launched simultaneously...
submarine, underwater

Enterprises are like submarines

January 23, 2019 | Blog
Yes, indeed! They constantly move from point A to point B and, while on the route, they navigate by feedback and not by sight.   Departure and Arrival points. Route. The submarine has precise departure and arrival coordinates described by their respective geographical longitude and altitude with clear milestones...
social media listening

Use case #7: Reputation analysis on social data for the Banking industry

February 26, 2018 | Use cases
Industry: Banking and Finance Use case type: Reputation metric tracking and competitive intelligence Description: One of the largest French banking corporations is using Sensika to continuously perform social media listening on Facebook, Twitter & Forums. The used data from such as post volume, channel penetration, sentiment, most discussed topics,...

Use case #6: Investment – Early crisis detection

November 26, 2017 | Use cases
Industry: Cleantech investment Use case type: Early warning on potential crises captured from deep web signals Description: 2 weeks before the company shares plummeted on the stock exchange Sensika captured negative signals (missed salary payments) published in a small German blog, appearing low in Google global results (after place...
political map Europe

Use case #5: Monitor and analyse product launch campaigns in real-time

April 26, 2017 | Use cases
Industry: Beverages Use case type: Media coverage monitoring and analysis Description: The Marketing department of one of the largest energy drink producers worldwide uses Sensika to monitor and analyse media coverage in earned media in CEE and the Middle East of every artist and sports personality of over 200, sponsored...
Middle East, sustainability

Sensika – Research Sample

March 14, 2017 | Whitepapers
In the summer of 2016, we have been commissioned to conduct a global survey that was supposed to provide the answer to one question: how do the corporations in the Middle East view the topic of sustainability? We took the extra mile to broaden the research scope in order...
audience, brand, targeting, purchase audiences

Enterprises like to purchase audiences?

February 22, 2017 | Blog
Small companies try to find their clients. Big companies go and purchase them directly. At least they try to. For the sake of targeting, and dependent on their product/service offering, big players are in a desperate need of everything from physical and e-mail addresses, Twitter/LinkedIn/Facebook profiles, to mobile numbers...
food industry, nutrition, fruits, vegetables, collage

Use case #4: Product Intelligence – Sentiment towards ingredients

January 26, 2017 | Use cases
Industry: Food processing. Use case type: Product intelligence of sentiment towards ingredients. Description: The marketing department of a global food processing company needed to analyse unbiased opinions from Twitter, Facebook, Blogs and Forums of healthy nutrition conscious parents to detect potential rejection of their ice cream products because of increased...