Author Archive

Post-truth, word of the year

2016 – fake news and post-truth proliferation

December 31, 2016 | Blog
For companies like Sensika, harvesting and processing a lot of broadcasts, online and social data, 2016 gave us a whole new game – the fake news and post-truth content. The accessibility of means to produce, distribute, promote and consume content fast made it possible for well-organized and funded interest...
value, price, use case, pricing, strategy, analysis, sensika software, Product intelligence Pricing

Use case #3: Product intelligence – Pricing

September 26, 2016 | Use cases
Industry: Telecommunications Use case type: Product intelligence – Pricing Description: The sales and marketing departments of a top mobile operator needed to monitor client opinions in real time during the launch of a new product. Two hours post launch Sensika surfaced above-the-threshold trend of high pricing complaints pulled from...

Why we failed in our prediction for the Brexit?

August 1, 2016 | Blog
A couple of days before the UK referendum to #Remain or #Leave the EU, we tried to look at the data and predict the outcome of the vote. In short, we tried to beat the Dart Throwing Chimp. This fella: As data-driven humans, we collected data and analysed it....
Windows10, logo, 2015

Use case #2 – Real-time campaign monitoring and analysis

July 26, 2016 | Use cases
Industry: Technology Use case type: Campaign monitoring and analysis Description: The PR department of Microsoft Balkans used Sensika to monitor and analyse quantitatively and qualitatively the launch of Windows 10 as the new operating system, in all possible earned media channels as online, social, print and digital. It has defined goals...
to be or not to be

Use Case #1: Product intelligence – Feasibility study

January 8, 2016 | Use cases
Industry: Telecommunications Use case type: Product intelligence Description: The product and marketing departments needed to research a new android app launch possibilities in the niche of car navigation. Hard facts obtained from unbiased user opinions were required to justify the investment of 80 000 USD in the development and the...
Bogomil Balkansky

Bogomil Balkansky to join Sensika’s advisory board

January 27, 2015 | Blog
We are happy to welcome Mr. Bogomil Balkansky as our adviser! Over the last year we had several contacts with Bogo, asking for his counsel, which proved very valuable. This is why we decided to obtain the privilege of access to Bogo’s talent, contacts and experience by inviting him to join...
Startup Turkey

Sensika Business Alert: Lessons from Startup Turkey 2014

February 26, 2014 | Blog
“Sensika took part at the Startup Turkey, February 20-22.2014 in the beautiful Antaliya. Kudos to the organizers and especially to Mr. Burak Buyukdemir – who is heading the Etohum cause in Turkey. Sensika was there and this is what we’ve learned: 1. If you have plans to expand towards...