Blog

Multi-channel media monitoring

Multi-channel content monitoring? Is it important to your brand?

February 4, 2019 | Blog
Since the late 90s, the Marketers and PR experts exist and operate in a multi-channel content distribution environment. When a piece of content is created, links pointing to its original location, are shot on multiple channels. In many cases, one and the same content is adapted and launched simultaneously...
submarine, underwater

Enterprises are like submarines

January 23, 2019 | Blog
Yes, indeed! They constantly move from point A to point B and, while on the route, they navigate by feedback and not by sight.   Departure and Arrival points. Route. The submarine has precise departure and arrival coordinates described by their respective geographical longitude and altitude with clear milestones...
audience, brand, targeting, purchase audiences

Enterprises like to purchase audiences?

February 22, 2017 | Blog
Small companies try to find their clients. Big companies go and purchase them directly. At least they try to. For the sake of targeting, and dependent on their product/service offering, big players are in a desperate need of everything from physical and e-mail addresses, Twitter/LinkedIn/Facebook profiles, to mobile numbers...
Post-truth, word of the year

2016 – fake news and post-truth proliferation

December 31, 2016 | Blog
For companies like Sensika, harvesting and processing a lot of broadcasts, online and social data, 2016 gave us a whole new game – the fake news and post-truth content. The accessibility of means to produce, distribute, promote and consume content fast made it possible for well-organized and funded interest...
brexit

Why we failed in our prediction for the Brexit?

August 1, 2016 | Blog
A couple of days before the UK referendum to #Remain or #Leave the EU, we tried to look at the data and predict the outcome of the vote. In short, we tried to beat the Dart Throwing Chimp. This fella: As data-driven humans, we collected data and analysed it....
Bogomil Balkansky

Bogomil Balkansky to join Sensika’s advisory board

January 27, 2015 | Blog
We are happy to welcome Mr.¬†Bogomil Balkansky¬†as our adviser! Over the last year we had several contacts with Bogo, asking for his counsel, which proved very valuable. This is why we decided to obtain the privilege of access to Bogo’s talent, contacts and experience by inviting him to join...
Startup Turkey

Sensika Business Alert: Lessons from Startup Turkey 2014

February 26, 2014 | Blog
“Sensika took part at the Startup Turkey, February 20-22.2014 in the beautiful Antaliya. Kudos to the organizers and especially to Mr. Burak Buyukdemir – who is heading the Etohum cause in Turkey. Sensika was there and this is what we’ve learned: 1. If you have plans to expand towards...