In the summer of 2016, we have been commissioned to conduct a global survey that was supposed to provide the answer to one question: how do the corporations in the Middle East view the topic of sustainability?

We took the extra mile to broaden the research scope in order to identify any potential gaps between how the corporate management and common people perceive the concept of ‘sustainability’. As it turned out, the perceptions were quite divergent.

We have drilled-down to analyze and better understand people’s perception, so the decision makers could align with what people do actually have in mind, when they think and discuss the topic of sustainability. As a cherry on the cake, we sourced some influencers on the topic.