In the summer of 2016, we have been commissioned to conduct a global survey that was supposed to provide the answer to one question: how do the corporations in the Middle East view the topic of sustainability?

We took it upon ourselves to broaden the research scope and not only establish what sustainability is made of in the corporate heads, but also establish the potential gaps between how corporations and common people view it. As you will see, there is quite a big divide in perception.

After establishing the differentiating views, o yes, there are quite a bit different, we have drilled down to regress and find out details on the people’s reception.

As a final result, you will understand what people do have in mind actually when they think and discuss the topic of sustainability. As a cherry on the cake, we have sources some influencers on these topics.