Tag: Media monitoring

automated-media-monitoring-human-vs.-machine

Benefits and Challenges of Automated Media Monitoring

May 31, 2019 | Blog
The Internet produces content exponentially. By now, even the most die-hard, old-school PR and Marketing people, who still remember the glory days of the 80s and early 90s when large sweatshops were collecting and processing information like busy little bees, know that they need technology to monitor and make...
TV is the king, broadcast media

Traditional media is not dead. Do not underestimate it.

March 15, 2019 | Blog
We are living in an era where content is distributed via multiple channels. A 360-degree media monitoring – all in real-time, is the fastest way not only to receive useful feedback directly from your customers but also to predict and prevent all possible issues. To put it short, most...