Tag: Product intelligence

food industry, nutrition, fruits, vegetables, collage

Use case #4: Product Intelligence – Sentiment towards ingredients

January 26, 2017 | Use cases
Industry: Food processing. Use case type: Product intelligenceĀ of sentiment towards ingredients. Description: The marketing department of a global food processing company needed to analyse unbiased opinions from Twitter, Facebook, Blogs and Forums of healthy nutrition conscious parents to detect potential rejection of their ice cream products because of increased...
value, price, use case, pricing, strategy, analysis, sensika software, Product intelligence Pricing

Use case #3: Product intelligence – Pricing

September 26, 2016 | Use cases
Industry: Telecommunications Use case type: Product intelligence – Pricing Description: The sales and marketing departments of a top mobile operator needed to monitor client opinions in real time during the launch of a new product. Two hours post launch Sensika surfaced above-the-threshold trend of high pricing complaints pulled from...
to be or not to be

Use Case #1: Product intelligence – Feasibility study

January 8, 2016 | Use cases
Industry: Telecommunications Use case type: Product intelligence Description: The product and marketing departments needed to research a new android app launch possibilities in the niche of car navigation. Hard facts obtained from unbiased user opinions were required to justify the investmentĀ of 80 000 USD in the development and the...