Tag: Social Media Influencers

Influencer marketing - still a big deal? POP-ART style

Social Media Influencers vs. Hidden Brand Ambassadors

March 28, 2019 | Blog
Many marketers recognize the influencer marketing as the “Holy Grail”, for every awareness and engagement campaign. This sector is estimated today at more than $1.5 billion worldwide. According to statistics, Word-of-Mouth (WoM) recommendation is the primary factor behind up to 50% of all purchase decisions. So, who could be...